Why use Mineral Make-up

June 15, 2018

Why use Mineral Make-up

Mineral Make-up in a nutshell

What is mineral make-up?

Mineral make-up is made of the purest inert ingredients that don’t contain harmful irritants. The minerals used are undiluted pure pigment, with no contaminants.

How does it benefit you?

Minerals have various benefits to the skin and are ideal ingredients for make-up as they are naturally coloured. Some minerals have sunscreens: Titanium Dioxide and Zinc Oxide are among the best ones as they reflect light.

These particular minerals also are anti-inflammatory and anti-bacterial. The soothing and weightless nature of minerals means they can be used on the most sensitive skin and are frequently used post-surgery.

Why choose minerals?

Every day more women and even men are choosing mineral make-up over traditional cosmetics. The lightweight texture and layered coverage gives a quick and versatile finish that suits men and women of all ages. The question ‘why choose minerals?’ can only be answered with ‘why would you not choose a cosmetic range that benefits the skin, allows it to function normally and looks fabulous?’

KEY MINERALS USED IN JANE IREDALE

Boron Nitride – Used to create that silky glide and provides good adhesion
Mica – found in nature and gives finishes from shimmery to matt to light reflecting and for its gliding properties
Dimethicone (from silica) – replaces the need for oils and is the coating on the micronized Titanium Dioxide and Zinc Oxide
Titanium Dioxide (from Titanium) – greatest covering of any pigment and listed by the FDA as one of the purest and most effective active ingredient for sun protection
Zinc Oxide – is believed to encourage healing of the skin and an antiseptic