As a former casting director and producer working with top actresses whose complexions had to be perfect, Jane Iredale saw the need for make-up that would offer not just colour enhancement but also benefits to the skin, and which would mask imperfections without irritation and not cause spots. In 1994 Jane set up Iredale Mineral Cosmetics and introduced the first full cosmetics line based on micronized minerals and made without fillers, perfume, chemical dyes or preservatives – to give flawless, long-lasting coverage with minimal product application.
Jane says the most beautiful cosmetic you can wear is a healthy skin. That’s why everything she develops is a true extension of skin care. The make-up is not just a refinement of conventional make-up; it’s a new technology. It’s so effective it is recommended by plastic surgeons, dermatologists and skin care and make-up professionals and worn by celebrities including Sandra Bullock, Linda Evangelista, Cindy Crawford, Kylie and Dannii Minogue, Jessica Biel, Jessica Alba, Helen Mirren, Anastacia, Jennifer Love Hewitt, AnnaSophia Robb, Zooey Deschanel, Felicity Huffman, Megan Fox, Daryl Hannah, Kristen Bell, Eliza Dushku and numerous TV presenters in the US and UK including Gloria Hunniford, Phillip Schofield, Ruth Langsford and Eamonn Holmes – whose made-up skin needs to look flawless under the glare of HDTV.
From her numerous shades of make-up base for every skin tone to her lip colours, stains and glosses, lip and eye pencils, blushers, eye shadows, mascaras, primers, concealers and facial spritzers, Jane always includes extra natural ingredients in each product that are not found in conventional cosmetics. Her versatile range adds care to colour – conditioning, moisturising and protecting.
jane iredale Mineral Base